Jaclyn Tracy

FOUNDER & CEO

Jaclyn Tracy has over 10-years of experience in digital measurement, marketing intelligence technology and digital/social marketing. Her goal with SISTAIN is to make a greater difference by educating, activating and making sustainable consumerism not only easier, but aspirational. Working in advertising before becoming an entrepreneur, she learned that consumer behavior can be changed. She believe success is in the collective impact, getting a whole group of people to change their behavior by committing to choosing sustainable brands, less waste and imperfect progress.

Jaclyn is also the co-founder of Brand Effect, a holistic digital marketing agency.