Contract Position in Denver, CO - Part-Time Monthly Retainer or Hourly 

We are seeking a creative and driven Social Media Manager located in Denver, Colorado, to elevate our brand presence and engage our target audience.  This role focuses heavily on video content creation and requires a strong understanding of current social media trends, particularly on Instagram Reels, TikTok, and YouTube Shorts.  The ideal candidate is highly organized, detail-oriented, and possesses excellent communication skills.

Responsibilities:

• Video Content Creation: Produce 2-4 aesthetically focused videos per week, optimized for Instagram Reels, TikTok, and YouTube Shorts. These videos should highlight our product(s) and incorporate catchy hooks to capture attention. Assist in shooting content with founder, Jaclyn Tracy, on a week or bi-weekly basis. Cut and edit all video shot together. 
• TikTok & YouTube Shorts Management:  Repurpose and optimize all Instagram Reel content (including content provided by us) for publication on TikTok and YouTube Shorts.  This includes editing and formatting as needed to suit each platform's best practices.
• Copywriting & Hook Development: Develop compelling hooks for all Reels, including those we create. This involves brainstorming, refining, and integrating hooks into the content calendar. 
• Content Calendar Management: Develop and maintain a comprehensive content calendar with clear instructions for each post, including what to post, when to post, and any specific requirements. This will be a collaborative process, building upon our existing ideas and incorporating data-driven insights.  "Clear instructions" will include details like video length suggestions, trending sounds to use, suggested captions, and any calls to action. We envision this as a strategic partnership.
• Strategic Guidance: Provide ongoing strategic guidance and consultation on social media best practices, emerging trends, and content optimization.  This includes analyzing performance metrics and suggesting adjustments to the content strategy as needed.

Qualifications:

• Proven experience managing social media accounts, with a strong emphasis on video content creation.
• Proficiency in creating engaging and aesthetically pleasing videos for Instagram Reels, TikTok, and YouTube Shorts.
• Solid understanding of social media algorithms and best practices for each platform.
•  Excellent copywriting and communication skills, with the ability to craft compelling hooks and captions.
• Strong organizational skills and the ability to manage a content calendar effectively.
• Ability to work independently and collaboratively.
• Must be located in Denver, Colorado.